The average broker misses $100,000 in gross margin per year due to missed quotes - but you can avoid this by using Parade’s new quoting features to manage all quotes
There’s a bad joke that goes something like this:
An economist is walking along the street and passes a $100 bill lying on the ground.
Her friend immediately says “why didn’t you stop?”
Her reply: “I must have imagined it because absolutely no one would leave a $100 bill lying on the ground.”
The “joke” in freight is that we leave $100 bills lying on the ground all the time. Except that our bills aren’t $100 bills, they’re $250 bills.
What are we talking about here?
The average Parade broker has 35 loads per month where they miss a good quote. And the average good quote is a whopping $250 better than the final price paid for the load.
This adds up to just over $100,000 in missed profit per year.
Or it did.
With Parade’s latest update we’ve added two new features that eliminate missed quotes.
It starts with one place for all your quotes. Parade already generates quotes for you from loadboards and your private portal. Now any team member can add their own quotes with a single click – and this means that all your quotes live in one place:
You can add a quote for any carrier – whether onboarded with you or not.
All those quotes go into a chronological list so you can see every single quote at your brokerage:
And it’s not just “see” – you can act on these quotes.
You can give users permission to:
This supports complex workflows such as having carrier sales teams generate quotes but letting sellers decide which ones to accept.
To avoid leaving money on the table, you should work every quote. If you respond to each one, you can be confident that you’re picking up $250 bills without walking by.
You can also use Parade’s in-app reporting to double-check this. Our Quoting report shows you missed quotes:
If you’re a Parade customer, you can start working quotes today. Go to our new UI and log in with your existing credentials. There’s no additional charge for the new UI.
Not a Parade customer? Contact us for a demo.
Either way: go pick up that $250 bill.