Parade sources capacity from within your existing network of carriers. A key function of Parade is learning about carriers based on many different behavioral signals. Parade scrapes inbound truck lists from carriers, tracks search behavior within the carrier portal, compiles available trucks entered by carrier reps on the phone with carriers, and many other signals. We show you all available trucks you didn’t even know you had.
Parade also syndicates loads to a number of load boards (DAT, KeepTruckin’ and SmartHop, see our integration page to see a full list) First, carriers you know can book these loads digitally (Book Now). Second, we collect quotes from carriers you haven’t worked with before, helping you start the negotiation process. All quoting and booking behavior is later used for future matching and carrier profile building. Parade will also bring in posted trucks from some partner networks and add that to the capacity workbench. Carrier reps then have access to live capacity sourced from inside and outside your network, all in one central location.