Capacity Management for Digital Freight Brokerage Teams

Built to augment your TMS, Parade connects you to more capacity so you can move more freight, book loads faster, and grow your business.

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Manage Carrier Relationships with Ease

Use AI-enriched carrier profiles to determine lane eligibility. Store notes on carrier preferences, capabilities, and engagement to improve future booking decisions. And automatically send targeted opportunities to re-engage and reuse your top carriers.

Book Loads
Strategically

Compare historical and real-time pricing information to bid and negotiate on RFPs. And accept freight based on current capacity knowledge -- including carrier locations, capacity, and availability.

Match the Right Carrier to Each Load

We aggregate capacity from different data silos like emails, historical loads, and carrier onboarding data to tell you which carrier has a truck in hand for every load.

Book Carriers
Faster

Automatically get matching loads in front of your carriers where they find work - email, the web, partner networks - and before they book out their trucks.

Tap Into Partner
Networks

Expand your capacity and find the right carrier for each load and lane, by connecting to partner capacity networks like CloudTrucks, DAT, SmartHop, and KeepTruckin’.

Manage Carrier Relationships with Ease

Use AI-enriched carrier profiles to determine lane eligibility. Store notes on carrier preferences, capabilities, and engagement to improve future booking decisions. And automatically send targeted opportunities to re-engage and reuse your top carriers.

Book Loads
Strategically

Compare historical and real-time pricing information to bid and negotiate on RFPs. And accept freight based on current capacity knowledge -- including carrier locations, capacity, and availability.

Book Carriers
Faster

Negotiate freight costs from a single platform to streamline booking. Then, send personalized load recommendations to your carriers when they’re most likely to see them. Your carriers can send counter-offers and book new loads directly from their inbox or Parade’s web app.

Tap Into Partner
Networks

Expand your capacity and find the right carrier for each load and lane, by connecting to partner capacity networks like CloudTrucks, DAT, SmartHop, and KeepTruckin’.

Match the Right Carrier to Each Load

Always select the best carrier for every load, by reviewing pricing trends and equipment requirements for a given lane and generating automatic matches based on carrier feedback and other predefined rules.

Parade Makes it Easy to Manage & Scale Capacity

Parade Makes it Easy to Scale & Grow Your Business

Trusted by the fastest growing brokerages throughout North America

For Your Team

Give your freight brokerage teams the tools to automate load bookings and manage carrier relationships digitally, so they can work more efficiently and score new business.

For Your Carriers

Reward your best carriers with preferred load opportunities and reuse onboarded carriers easily, no matter where they do business.

For Your Shippers

Increase your capacity availability, so you can offer more profitable quotes. Plus, win more spot volume and lanes on your shippers’ RFPs.

Connect to a Powerful Capacity
Management Workflow

Carrier Reps

Use Parade’s capacity portal to analyze and manage your capacity. The machine learning algorithm will sift through all types of capacity signals on lanes and carriers to provide the best recommendations for all your loads.

Re-use Carriers

Let Parade’s AI engage more carriers than your team ever can. Automated emails will deliver personalized opportunities to your onboarded carriers, and trusted carriers can log into your company’s white-label carrier portal to book new loads on their own.

Partner Capacity Networks

Manage your load boards and carriers digitally by connecting to Parade’s Load Syndication. Integrating with this partner network enables you to book all types of loads easily, even if your carriers live on load boards.

Parade + The Tools You Use to Run Your Business

Book loads without toggling between tabs and tools. Parade integrates with your TMS and all the software you use on a daily basis to help you make the most of your carrier and load data.

View Integrations
Transportation
Management System
Rating Tools
Carrier Onboarding
Load Boards

Complete Privacy and Protection for All of Your Data

We know how important your data is to your business (and what might happen if that data made it into your competitors’ hands). That’s why we offer end-to-end encryption and user permissions to ensure your data is protected. And we never cross-share or use your data for anything that doesn’t directly serve your brokerage.

In the news: How This 9-Employee A.I. Startup Helps Keep 36 Million Trucks Loaded Up and Rolling Smoothly

  • New category of tech to augment your TMS

  • Relationship-first technologies

  • Proven results with customer-base

Read now
Leigh Buchanan
Editor, Inc. Magazine

Parade's artificial intelligence-powered logistics platform eases the frenzied job of matching available trucks with freight that's ready for hauling. [...] A cadre of new businesses is leveling that field with technology to augment traditional systems--a $3.3 billion market, according to Evan Armstrong, president of supply-chain consultancy Armstrong & Associates.

Guide: No-BS Digital Booking Playbook

  • Re-utilize carriers

  • Build deep relationships

  • Drive digital bookings

Download Guide
Lindsay Watt
Head of Product, Parade

Achieving digital bookings requires a new type of technology - one that helps manage and execute on capacity relationships to grow your business. Read on to learn about how to get digital bookings via a digital Capacity Management strategy.

Story: Jones Logistics is Winning with Parade

  • 13% automated loads

  • 15% more loads per rep

  • 87 new customers

Read Digital Success Story
Alex Maurer
VP Operations, Jones Logistics

Jones's business often requires a high call volume, both inbound and outbound, to perform at a high rate of service. Parade empowers our partner carriers by allowing them to skip a phone call and book multiple loads that fit their needs, as a result, it also empowers our carrier engagement team to develop new relationships for new business, ultimately driving the right actions, and more overall relationships.