Parade Platform
Book more freight than ever before.
Everything you need to cover more loads in less time, source reliable carriers, build stronger relationships, and price freight confidently.
Capacity management helps freight brokerages and 3PLs source and reuse carriers, automate bookings, and win more business.
CoDriver
AI engagement that turns conversations into capacity
CoDriver handles inbound calls and emails from carriers — qualifying fit, capturing quotes, and syncing structured data into Parade.
CoDriver
AI engagement that turns conversations into capacity
CoDriver handles inbound calls and emails from carriers — qualifying fit, capturing quotes, and syncing structured data into Parade.
CoDriver
AI engagement that turns conversations into capacity
CoDriver handles inbound calls and emails from carriers — qualifying fit, capturing quotes, and syncing structured data into Parade.
Capacity
Smarter workflows powered by real-time carrier data
Find, reuse, and book the right carriers by tapping into live capacity signals across your network. It’s business intelligence for freight — built into how your team already works.
Capacity
Smarter workflows powered by real-time carrier data
Find, reuse, and book the right carriers by tapping into live capacity signals across your network. It’s business intelligence for freight — built into how your team already works.
Capacity
Smarter workflows powered by real-time carrier data
Find, reuse, and book the right carriers by tapping into live capacity signals across your network. It’s business intelligence for freight — built into how your team already works.
Advantage
Quote based on what you know, not just the market
Generate pricing that reflects your own network — not just rate benchmarks. Turn your historical capacity data into quotes that win freight and protect your margins.
Advantage
Quote based on what you know, not just the market
Generate pricing that reflects your own network — not just rate benchmarks. Turn your historical capacity data into quotes that win freight and protect your margins.
Advantage
Quote based on what you know, not just the market
Generate pricing that reflects your own network — not just rate benchmarks. Turn your historical capacity data into quotes that win freight and protect your margins.
Parade by the Numbers
Our platform delivers results brokers can see.
With Parade, brokers move faster, work smarter, and scale stronger — without growing headcount.
Parade by the Numbers
Our platform delivers results brokers can see.
With Parade, brokers move faster, work smarter, and scale stronger — without growing headcount.
2X
Carrier Rep Bandwidth
2X
Carrier Rep Bandwidth
60%
Decrease in One-and-Done Carriers
60%
Decrease in One-and-Done Carriers
8M+
AI Conversations Annually
8M+
AI Conversations Annually
$40B
Transacted
$40B
Transacted
Parade Features
Why Parade?
Capacity intelligence that keeps your freight moving. Parade helps your team find the right carrier, the first time — using real-time capacity signals and automated workflows to speed up load coverage and scale what’s already working.
Parade Features
Why Parade?
Capacity intelligence that keeps your freight moving. Parade helps your team find the right carrier, the first time — using real-time capacity signals and automated workflows to speed up load coverage and scale what’s already working.
Benefits
What can Parade do for you?
Parade gives brokers the tools to work more strategically — automating repetitive tasks, improving carrier communication, and turning every quote into usable capacity intelligence.
Drive Top-of-Funnel with Qualified Carriers
Fill your pipeline with carriers that actually fit. Parade helps you source and engage the right carriers at the right time — using automated load offers, private portals, and email campaigns that convert interest into action.
Drive Top-of-Funnel with Qualified Carriers
Fill your pipeline with carriers that actually fit. Parade helps you source and engage the right carriers at the right time — using automated load offers, private portals, and email campaigns that convert interest into action.
Drive Top-of-Funnel with Qualified Carriers
Fill your pipeline with carriers that actually fit. Parade helps you source and engage the right carriers at the right time — using automated load offers, private portals, and email campaigns that convert interest into action.
Automate Your Core Lanes with Reliable Coverage
Set it and let it run. Parade’s automation tools help you cover your recurring freight with the carriers you already trust. Features like Cascade and AutoAssign reduce manual work and keep your lanes running smoothly.
Automate Your Core Lanes with Reliable Coverage
Set it and let it run. Parade’s automation tools help you cover your recurring freight with the carriers you already trust. Features like Cascade and AutoAssign reduce manual work and keep your lanes running smoothly.
Automate Your Core Lanes with Reliable Coverage
Set it and let it run. Parade’s automation tools help you cover your recurring freight with the carriers you already trust. Features like Cascade and AutoAssign reduce manual work and keep your lanes running smoothly.
Build a Trusted Network and Drive Carrier Reuse
Keep your best carriers coming back. Parade makes it easy to track carrier preferences, manage performance, and re-engage top partners — so your freight gets booked by the carriers who know how to move it.
Build a Trusted Network and Drive Carrier Reuse
Keep your best carriers coming back. Parade makes it easy to track carrier preferences, manage performance, and re-engage top partners — so your freight gets booked by the carriers who know how to move it.
Build a Trusted Network and Drive Carrier Reuse
Keep your best carriers coming back. Parade makes it easy to track carrier preferences, manage performance, and re-engage top partners — so your freight gets booked by the carriers who know how to move it.
AI That Turns Conversations Into Strategy
Every email and phone call is packed with potential — CoDriver captures it. CoDriver responds to inbound carrier emails and phone calls, qualifies the opportunity, and captures quotes in real time. That data flows straight into Parade, giving your team the capacity intelligence to book faster, price smarter, and scale what works.
AI That Turns Conversations Into Strategy
Every email and phone call is packed with potential — CoDriver captures it. CoDriver responds to inbound carrier emails and phone calls, qualifies the opportunity, and captures quotes in real time. That data flows straight into Parade, giving your team the capacity intelligence to book faster, price smarter, and scale what works.
AI That Turns Conversations Into Strategy
Every email and phone call is packed with potential — CoDriver captures it. CoDriver responds to inbound carrier emails and phone calls, qualifies the opportunity, and captures quotes in real time. That data flows straight into Parade, giving your team the capacity intelligence to book faster, price smarter, and scale what works.
Integrations
We Integrate with Your Stack
Parade seamlessly integrates with the best freight technology and the tools you already use, so you can make the most of your data and workflows. Parade makes all your favorite tech tools work better together, so you can unlock new results in your day-to-day operations in a unified tech stack.
Integrations
We Integrate with Your Stack
Parade seamlessly integrates with the best freight technology and the tools you already use, so you can make the most of your data and workflows. Parade makes all your favorite tech tools work better together, so you can unlock new results in your day-to-day operations in a unified tech stack.
Testimonials
Freight leaders love Parade.
Finding the right carrier for each load takes a lot of time. Parade's Al automates and streamlines.
Testimonials
Freight leaders love Parade.
Finding the right carrier for each load takes a lot of time. Parade's Al automates and streamlines.
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Parade's Al-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.
Leigh Buchanan
Editor, Inc. Magazine
We’ve increased our digital freight coverage to 30%, [...] This has dramatically improved our efficiency while giving us better insights into carrier capacity and pricing across our network.
Chet Hebner
Director, Lane One
Parade completely changed the way our team operates. It's made us faster, more consistent, and we're capturing capacity we would have missed before.
McKenzie Houser
Director, Kirsch Transportation
Freight brokers are harnessing automation to increase the number of loads each employee books with truckload carriers daily, efficiency gains that translate into easier access to capacity for shippers.
Eric Johnson
Editor, Journal of Commerce
Resources
Learn More
Learn more about who we are and how we think. Here, you’ll find a wide array of videos, case studies, infographics, blog posts, and more.
Resources
Learn More
Learn more about who we are and how we think. Here, you’ll find a wide array of videos, case studies, infographics, blog posts, and more.
Book 30% more freight.
Contact
Parade
2 Embarcadero Center, Floor 8
San Francisco, CA 94111
Reach Sales
+1 (415) 980-8799
Carrier Questions?
assistant@parade.ai
