Book more freight than ever before.

Capacity management helps freight brokerages and 3PLs save time and make more money. 


More Loads Booked on Average


Freight Digitally Booked


Increase in Repeat Carriers Doing 4+ Loads Per Mo.


Carrier Network Increase

There’s a lot to love about Parade.

Save Time

Finding the right carrier for each load takes a lot of time. Parade’s AI automates and streamlines the load booking process, letting  each team member book more loads per day.


Save Money

One-and-done carrier relationships are expensive. Parade’s capacity management re-uses  carriers and reduces carrier onboarding costs.


Increase Gross Margins

Most brokerages leave money on the table. Parade’s automation drives improved pricing.


Integrate Seamlessly

Parade integrates across the freight broker tech stack:

  • TMS
  • Capacity & digital freight networks
  • Carrier onboarding & compliance tools
  • Rating benchmarks
  • Visibility tools

Freight leaders love Parade.

Parade has given us the runway to book an infinite amount of orders.

Alex Mauer | VP Operations, Jones Logistics

Digital bookings require a new type of technology—one that helps manage and execute on capacity relationships to grow your business.

Lindsay Watt | Head of Product, Parade

Parade's AI-powered platform eases the frenzied job of matching available trucks with freight that's ready for hauling.

Leigh Buchanan | Editor, Inc. Magazine
Latest Resources
5 Benefits Parade’s New Cascade Feature Offers Brokers

What is Cascade and How Does It Benefit Freight Brokers? Cascade is a new Parade feature that allows brokers to set up customized automation to prioritize carrier outreach on specific loads based on the shipper, lane, and equipment type. By setting customized tiers, brokers can offer exclusivity to preferred carriers, giving them access to the loads they like to haul before the general carrier pool. It offers several tangible benefits to brokers, including the following.

6 Compelling Benefits Parade’s New Advantage Product Offers Brokers

Pricing freight accurately is no easy feat. Due to the strength of their carrier relationships and expertise on a lane, brokers often are able to cover loads at rates significantly below the market rate. However, today’s pricing tools don’t always account for those factors, potentially leaving brokers unsure of where they have an advantage or how to bid competitively when they do.

Cascade: Automated Freight Routing on Each Lane

Parade, the industry’s leading capacity management provider, is excited to share with you our latest freight tendering tool - Cascade. Cascade enables you to create and execute automated routing guides on every lane, allowing you to seamlessly extend load offers with custom rates and exclusivity periods for booking.

Book 30% more freight.