Parade — Capacity Management for Freight Brokerages

Read more about our expansion of Parade Advantage

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Read more about our expansion of Parade Advantage

Learn More

Claim Your Competitive Advantage

The Ultimate Tool for Freight Pricing and Bidding

Stay competitive and maximize profitability with the only tool that prices based on your specific position within the market and places your bid automatically. Bid right, bid fast, and win more freight. Book a demo of Advantage today.

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Most accurate market rates available

Advantage vs. market based on capacity

Complex accessorials & truck types

Find more freight where you have an advantage

Unlock Success

Unlock Your Brokerage’s Secret Weapon

Turn carrier data into your advantage. Carrier relationships aren’t just data points; they’re your competitive advantage. Advantage is the first pricing and bidding platform to leverage your unique capacity data to help both sides of your brokerage gain a sustainable edge.

Unlock Success

Unlock Your Brokerage’s Secret Weapon

Best-in-class

Best-in-class DAT integration

Advantage combines DAT’s best-in-class price benchmark with powerful carrier relationship data and lane expertise from Parade’s capacity management platform. The result? You can see both the market rate for any lane and understand your Advantage relative to the market, all at a glance.

Best-in-class

Best-in-class DAT integration

Advantage

The Future of Targeted Pricing

Harness the power of your unique carrier relationships. Advantage is the only pricing platform that can tailor prices to your unique brokerage needs by leveraging in-depth carrier relationship data and the industry’s best benchmark in DAT. No longer rely solely on market rates; instead, bid based on your specific capacity, ensuring you maintain a competitive edge and maximize profitability on every lane, every time.

Advantage

The Future of Targeted Pricing

Strategy

Bidding Redefined for the Digital Age

Win more freight with automated bidding. Automate your bidding process with Advantage and ensure your competitive price reaches shippers regardless of their channel – be it TMS via API or loadboards.

Set your bidding strategy so you’re only targeting freight that makes sense for your brokerage. Our automated rating system handles bulk bid submissions, allowing you to capitalize on every opportunity.