Parade partners with Hey Bubba to help brokers syndicate loads in real time to a mobile- and voice-first carrier network. Expand digital reach, automate matching, and deliver a seamless booking experience with this new integration.

Carriers choose brokers based on reliability and clarity—not swag. Learn how top brokerages build loyalty using fast replies, structured workflows, and data you already have.

The best brokers today aren’t working harder. They’re working smarter with modern workflows that match the speed of freight. Learn how to spot broken processes and build ones that scale.

Carrier reps aren’t slowing down because they lack effort. They’re stuck in messy workflows that bury the signal under noise. Learn how smarter systems—not more hustle—help brokerages scale freight coverage.

AI can’t drive results in freight without structured capacity data behind it. This blog explores why clean inputs—not just fast tools—are key to smarter decisions, faster coverage, and a more resilient brokerage

Many AI tools boost carrier engagement—but freight still isn’t moving. Learn why true brokerage AI must go beyond replies to capture, track, and act on every quote, turning activity into actual coverage.

Most carrier activity happens over email—but without structure, those insights get lost. Learn how freight brokerages can turn messy inboxes into strategic visibility that improves coverage, reuse, and carrier relationships.

Discover how modern freight brokerages are scaling coverage without growing headcount. Learn how visibility, structure, and smarter reuse of capacity can help your existing team cover more loads—faster and more efficiently.

Carrier reuse is already happening inside your brokerage — but when you make it a measurable KPI, it becomes a strategic lever. Learn how top brokerages are tracking reuse to improve margins, accelerate coverage, and build a more reliable carrier network.

The future of brokerage won’t be won on speed alone. Learn why structured capacity intelligence—not just faster engagement—is the key to scaling carrier sales and driving long-term advantage.

High-performing brokerages aren’t scaling with headcount—they’re scaling with smarter workflows. Learn how structured capacity data helps teams cover more freight, reuse carriers, and boost rep output without burning out.

Your brokerage isn’t running out of trucks — it’s running out of visibility. This article breaks down how missed signals, unstructured data, and siloed workflows are costing you coverage, and how structured capacity data helps you fix it.

Most brokerages miss the real story behind coverage problems. This piece breaks down why strategy fails when leadership can’t see what reps are seeing — and how to fix it with better data, visibility, and structure.

Discover how Numeo and Parade make it easier to grow your carrier base, automate coverage, and scale smarter. Now available in Parade’s Marketplace Syndication section.

If your team keeps chasing new carriers, the problem might not be sourcing—it’s follow-up. Learn how missed signals and dropped offers are hurting coverage, and why structured workflows are the key to acting on the capacity you already have.

Most brokerages struggle with carrier reuse not because of lack of effort—but because they’re missing the right signals. Learn why tracking real-time engagement is the key to turning reuse into a repeatable, margin-boosting workflow.

Discover how four freight brokerages transformed their operations with CoDriver—achieving faster coverage, higher efficiency, and 2–3x more loads per rep using AI-powered communication and data capture.

A modern brokerage isn’t limited by freight—it’s limited by structure. Use this checklist to find the hidden gaps in your quoting process and learn how to turn inbound chaos into consistent coverage.

In 2025, freight chaos isn’t loud—it’s buried in inboxes, voicemails, and missed quotes. Learn how leading brokerages are bringing order to the noise and turning inbound activity into structured, repeatable capacity.

Carrier engagement is changing — and winning brokerages are adapting. Discover how small and mid-sized fleets are reshaping freight coverage, why email now outpaces voice for carrier outreach, and how Parade’s CoDriver platform helps you stay ahead.

Carriers are emailing three times more than they’re calling — but most brokerages aren’t ready for it. Learn how the shift toward email-first carrier engagement impacts your quoting, margins, and freight coverage — and what your team can do to stay ahead.

Something shifted at this year’s TIA. The conversations were sharper. The urgency was real. And the message was clear: AI isn’t a nice-to-have for 3PLs anymore—it’s the next competitive edge. In this post, we unpack the quiet signals from the floor, the unspoken M&A math driving urgency, and why AI only works if your operations are ready for it. If you’re chasing scale, efficiency, or transformation, this one’s for you.

The Booth Is Bananas. The Tech Is Real. Freight brokerage is chaos—and we’re serving up the solution with live demos, AI-powered automation, and a literal banana phone at Booth #610. Stop by to see CoDriver Voice in action, capture capacity intel on the spot, and find out how AI + capacity management actually work together to cut the chaos and cover more freight.

Your data isn’t just scattered—it’s costing you. In freight brokerage, fragmented data means slower coverage, weaker pricing, and missed opportunities you don’t even see coming. CoDriver captures every quote, preference, and carrier detail—across calls, emails, and trucklists—and turns it into structured intelligence your team can actually use.

Freight moves fast—and if you’re not first, you’re forgotten. In today’s market, speed isn’t a nice-to-have—it’s make or break. Carriers won’t wait for your reply, and every unanswered call or delayed email is freight lost to the chaos. CoDriver changes that. By automating inbound communication—calls, emails, and quotes—it helps your team respond instantly, capture every opportunity, and scale without burnout.

Freight brokerage is bananas. Your team’s buried in calls, emails, and offers—juggling manual tasks that slow everything down. CoDriver peels back the chaos by automating carrier communication across phone and email, turning every interaction into structured, usable data. That means faster responses, 4x more capacity captured, and 2x more loads booked per rep—without adding headcount. It’s AI that works inside your capacity strategy, not alongside it.

Freight brokerage doesn’t have to be chaotic! CoDriver is the AI-powered solution that automates carrier communication—email, phone calls, and offers—streamlining your workflow and turning every interaction into actionable data. Say goodbye to juggling tasks and hello to smarter, faster decisions. CoDriver helps you cover more loads, capture valuable data, and make better decisions, all while freeing up time for what matters most: building relationships and growing your business. Ready to peel back the chaos? Learn how CoDriver and Parade work together to eliminate the noise and boost your efficiency. 🍌

Parade’s CoDriver AI is now embedded directly within Turvo’s TMS, giving brokers the ability to automate inbound carrier communication by phone and email. This enhanced integration turns every call, email, and quote into structured data—streamlining workflows, boosting booking speed, and helping brokers make smarter decisions, faster. Early users are seeing 90% less manual work, 4x more captured capacity, and 2x more loads booked per rep.

Parade, the leader in AI-powered capacity management, has launched CoDriver Inbound Phone, the freight industry’s first agentic Voice AI built into a capacity management platform. Now, brokerages can automatically capture, qualify, and convert carrier phone calls—turning every conversation into actionable capacity intelligence. Together with CoDriver’s email, trucklist, and outbound capabilities, this expansion helps brokers cover more freight, faster, with fewer manual tasks.

Parade launches Voice AI for CoDriver—automating carrier calls and turning every interaction into structured capacity intelligence. The future of freight is here.

Parade expands its partnership with Tai Software to introduce Voice AI for Tai TMS, enabling brokers to automate carrier phone calls alongside email. This industry-first solution unifies communication, reduces manual work, and transforms interactions into structured, actionable capacity data.

Parade expands its integration with McLeod Software’s PowerBroker TMS, introducing Voice AI to automate inbound carrier calls. This marks the first fully integrated voice automation solution for PowerBroker, enabling brokers to qualify carriers, capture pricing, and streamline communications across phone and email.

Parade partners with Descartes Systems Group to integrate CoDriver AI into Descartes’ TMS platforms, automating carrier communications and qualification across phone and email. This first-of-its-kind solution boosts freight broker efficiency, captures pricing data in real time, and enables smarter capacity decisions.

AI has the power to revolutionize freight brokerage, but its impact is limited without a strong foundation of clean, standardized capacity data. Many brokerages fall into the trap of adopting transactional AI tools that offer automation without strategic value. A Capacity Management Platform (CMP) bridges this gap—enhancing AI’s effectiveness by centralizing and enriching carrier data to drive smarter, faster decision-making. Discover how integrating AI with a CMP can unlock efficiency, scalability, and profitability in an increasingly competitive market.

Freight brokers face rising costs, tight margins, and inefficiencies in covering loads. AI is transforming brokerage by automating load matching, streamlining email responses, and optimizing carrier selection. Learn how AI reduces hidden costs, boosts efficiency, and helps brokers secure more profitable loads.

Learn how freight brokers can strengthen carrier relationships, adapt to market shifts, and leverage technology to enhance efficiency and customer loyalty. Insights from Capacity Conversations with industry expert Milen Penchev.

Parade and Uber Freight announce partnership giving Parade-enabled brokers the option to offer loads to carriers on the Uber Freight platform.

Insights from Capacity Conversations, Episode 2. Discover how freight brokerages can balance relationships and technology to thrive in a rapidly changing market. Explore strategies for leveraging tech without losing the personal touch that drives trust and success with industry expert, Kris Glotzbach.

Introducing Parade’s new Capacity and Source pages—two essential tools designed to streamline your load coverage and carrier selection. With real-time matches on Capacity and data-driven recommendations on Source, brokers can cover loads faster, plan lanes smarter, and build dependable carrier relationships—all in one place. Discover how these tools bring speed, data, and efficiency to the carrier hunt.

Meet the new Parade Platform which combines our core into a powerful tool that helps brokers uncover hidden capacity, streamline operations, and build stronger carrier relationships. New features like Source, Capacity Page, and Carrier Insights further enhance efficiency, offering real-time data, automation, and deeper insights for managing freight and load coverage.

In the fast-paced world of freight brokerage, managing capacity and keeping carriers engaged is essential. At Parade, we’re dedicated to helping brokers cover more loads, increase carrier reuse, and reduce manual tasks. Join us on October 15th at 10 AM PT for an exclusive live event, where we’ll unveil new tools designed to streamline workflows, enhance carrier relationships, and optimize pricing strategies. Don’t miss this opportunity to see how Parade’s latest advancements can drive your business forward.

Brokerages using CoDriver have automated over 166,000 hours of busy work

New collaboration combines Parade’s automation tools with TMW.Suite’s powerful TMS to enhance efficiency in the freight brokerage industry. Brokers can now automate carrier management, improve booking efficiency, and streamline digital quoting while reducing time spent on unqualified carriers.

Parade welcomes industry veteran David Landau to its Advisory Board, further enhancing its mission to revolutionize freight brokerage through AI, automation, and strategic innovation.

Save time and ensure focus on qualified carriers.

Parade and McLeod Announce Automated Carrier Qualification

Watch our discussion with freight tech innovators on advancements in digital freight, API-pricing, automation, and AI.

ARL Logistics partnered with Parade to implement Capacity CoDriver, Parade's advanced AI tool that supercharges carrier-facing teams and streamlines operational inefficiencies.

See how ARL Logistics leverages Parade’s Capacity CoDriver, integrated with Tai TMS, to streamline carrier communications

Announcing the integration and new functionality of Capacity CoDriver with Tai Software's TMS

Demystify the potential of AI to elevate your brokerage.

Watch Parade and McLeod showcase the practical benefits of AI deployment.

See how Fortune Logistics achieves 18% win rate and 14% gross margins

Parade Advantage pricing tool helps brokerages increase quote volume, boost spot board freight wins, and stay ahead of the competition.

See how Parade customer HTS Logistics is benefiting from Capacity CoDriver, Parade's AI tool. Get the case study.

Parade's generative AI feature , Capacity CoDriver, expands upon Parade’s existing integration with McLeod Software's PowerBroker® TMS

Join Parade CEO Anthony Sutardja us on for a deep-dive into Parade's Capacity CoDriver AI tool. We’ll show you what is possible for your brokerage and how customers are using CoDriver, plus learn from Scott Steele (VP, Operations at HTS Logistics) on how his team deployed CoDriver to automate responses and increase quote volume.

Tactics to help brokers leverage their network of trusted carriers

Parade can help eliminate the time wasted searching for the right carriers in a sea of unqualified carriers.

Recent years have brought about a paradigm shift in the freight industry with the advent of real-time spot market rating changing the game quietly but surely.

Freight pricing can make or break a brokerage. The difference between profit and loss can hinge on the accuracy of a broker’s freight pricing and bids and how quickly and efficiently they can get those bids to customers.

Parade was recognized on the following 2024 Best Places to Work lists: San Francisco, CA Best Startups to Work For and Remote Best Startups to Work For. Read more.

Everything you need to know about digital booking. get the e-book.

Top five ways that Vine Line is winning by combining complementary, well-integrated technology solutions combining their TMS, Turvo, and capacity management solution, Parade.

What happens when you combine Carrier Identity and Monitoring solutions with Capacity Management to reduce fraud and increase digital bookings? Parade teamed up with Highway to answer just that. In the webinar, we discuss how brokers can position their companies with technology to book more loads with confidence, and show you the nuts and bolts of how Parade and Highway work together to help brokerages secure more freight. Watch below.

When Sonwil Logistics was looking for a capacity management solution to help them manage their carriers better, add digital features like digital booking and quoting, and allow reps to get loads booked faster so they could accomplish more each day, they turned to Parade.

Highway’s advanced identity verification and fraud prevention solutions will enhance the digital booking process and expand Parade’s broker networks with rigorously vetted carriers.

New survey report by Freightwaves and Parade. Get the latest trends impacting freight brokerages.

Read Below About Parade's Partnership With FleetOps

Read Below About Parade's Partnership With Truxx.ai

Download The Ultimate Guide to Capacity Management

Read Below About Parade's Partnership With TrueNorth

In an industry that thrives on precision and efficiency, freight brokers need tools that not only keep pace with market trends but also set them apart from their competitors. Parade is excited to announce the expansion of Advantage, designed to empower freight brokers with unrivaled pricing accuracy, optimal bidding strategy, and scalable revenue growth.

Turvo teamed up with Steve Lyons, President at Vine Line Logistics for an in-depth, first-hand look into Vine Line's decision-making process. Watch now.

Watch our video "Partnering up against double-brokering: New perspectives on fraud"

Parade is excited to announce a new carrier procurement feature, designed to help brokers find the most active carriers on every lane across America. Combining detailed FMCSA inspection data with Parade's proprietary analytics, the new tool provides brokers with an unparalleled view of carrier activity on any lane in the continental US.

Read below for details about our latest funding round

Partner Spotlight: Trucker Path’s Driver-Centric Values Made Them Excel in the Trucking Industry

Parade Team

Parade Team

How Can Parade Help Brokers Win Over Shippers?

Parade is excited to be taking this important step to further its data protection practices.

There’s a simple way to improve quotes with Parade. Simply set a Book Now price.

Almost everyone has heard of ChatGPT at this point, right? It’s been all over the news and social media feeds, and people are finding new uses for it every day. But what is Chat GPT and how can it be used in the freight industry? We’re going to do our best to break down GPT in layman’s terms.

Parade

Parade Team

Parade Team

Parade Team

CoDriver

FreightWaves teamed up with Parade, McLeod Software and Steamboat Transportation Group to discuss how brokers can tackle their toughest carrier management challenges using their capacity management and TMS. Hear from experts at McLeod Software and Steamboat Transportation Group, on how their partnerships with Parade help brokers win more freight.

Protect Your Freight and Data with Our New Email Verification Tool

Double-Brokering, Identity Fraud, and Security Concerns

It’s the carrier you already have. And Parade is making it easier to take advantage of every possible reload.

Use Parade’s new quoting tools to capture and respond to every quote.

The average broker misses $100,000 in gross margin per year due to missed quotes - but you can avoid this by using Parade’s new quoting features to manage all quotes

The team at Fortune Logistics, a brokerage that focuses on reefer freight, has wholeheartedly embraced the power of digital booking and the proof is in the pudding.

Watch "How Brokers Can Win the Race to the Truck Regardless of Market Conditions" below, hosted by Freightwaves. Learn why today’s market offers the perfect opportunity to strengthen capacity management strategy, and get tips for providing new value for shippers and carriers.

How do Parade brokerages avoid losing their personal touch with carriers while getting buy-In?

2023 is looking to be more challenging than the past couple of years for the freight industry. After a 2021 and 2022 filled with challenges and opportunities alike, 2023 will be a year for taking stock. With the economic outlook uncertain, lingering supply chain issues still creating bottlenecks, capacity supply and demand has shifted to favor shippers with lower freight rates than we’ve seen in a long while. 2023 is almost certain to be a different experience for shippers, 3PLs, and carriers alike.

Watch "Jumpstarting Brokerage Staffing Services paired with Parade's Capacity Management" below. See how Parade + Hubtek shifted Steamboat's profitability into high gear, tripling ROI without tripling the labor pool. Watch now!

Parade teamed up with ARL Logistics and Tai TMS to discuss how technology can help you weather changing market conditions and in the process improve carrier relationships to grow your brokerage and improve efficiencies. Watch the video below.

Find out how Parade’s internal reporting not only helps brokers evaluate their success but also helps you track the success you're having due to Parade. In that way, brokers can see outright how the system is working for them, their shippers and carriers, and their bottom line.

Investor Syndicate Brings Together the Best Technology and Experts to Transform How Freight Moves Across America.

What is Cascade and How Does It Benefit Freight Brokers? Cascade is a new Parade feature that allows brokers to set up customized automation to prioritize carrier outreach on specific loads based on the shipper, lane, and equipment type. By setting customized tiers, brokers can offer exclusivity to preferred carriers, giving them access to the loads they like to haul before the general carrier pool. It offers several tangible benefits to brokers, including the following.

Pricing freight accurately is no easy feat. Due to the strength of their carrier relationships and expertise on a lane, brokers often are able to cover loads at rates significantly below the market rate. However, today’s pricing tools don’t always account for those factors, potentially leaving brokers unsure of where they have an advantage or how to bid competitively when they do.

Powered by data from DAT, Parade’s Advantage pricing tool helps brokers win profitable bids that reflect their unique position in the market and the strength of their carrier relationships.

Parade, the industry’s leading capacity management provider, is excited to share with you our latest freight tendering tool - Cascade. Cascade enables you to create and execute automated routing guides on every lane, allowing you to seamlessly extend load offers with custom rates and exclusivity periods for booking.

Advantage Helps Brokerage Sales Teams Generate Winning Quotes They Can Trust A broker’s Advantage is the strength of their carrier relationships. Imagine if your sales team understood your capacity network so well that they could say exactly how your brokerage’s costs compared with market rates. Advantage, Parade’s new relationship-based pricing tool, arms brokerage sales teams with exactly this knowledge so they can bid competitively and win more profitable freight.

San Francisco, CA — November 1, 2022 — Parade, the leader in capacity management software for freight brokers, announces the release of two new products that enable freight brokers to manage dedicated capacity with an intelligent waterfall tendering engine called “Cascade” and a capacity-based pricing engine called “Advantage”. Parade’s new product launch is accompanied by an update for all existing Parade customers to a new version of its web-based capacity workbench that further streamlines managing carrier relationships and covering loads.

We talk a lot about how Parade capacity management can help brokers improve and elevate their carrier relationships, but what’s so important about those carrier relationships? In this article, we'll explore why carrier relationships matter and what constitutes a good carrier relationship.

Abbeville, AL-based Greenbush Logistics isn’t your typical Parade brokerage customer. They are their own largest shipper, and they offer 3PL services, as well. Their leadership team knew that bringing in new technology would help them manage the challenges they still faced and empower their team to get even better.

Parade is excited to announce that our team will be attending TIA’s 2022 Technovations Conference. We hope to see you there!

We're highlighting some of the outcomes Greenbush Logistics saw when using Parade's capacity management.

San Francisco, CA — October 18, 2022 — Parade, the leader in capacity management software for freight brokers, announces integration with TruckSmarter, the fastest-growing driver-first marketplace and free load board that empowers truck drivers to find and book work, and manage their businesses. Now, TruckSmarter drivers can gain real-time access to leading freight brokers, and those brokers can use the Parade platform to expand their carrier network and quickly book freight with drivers via TruckSmarter.

Vine Line Logistics LLC, is an up-and-coming freight brokerage based in Grand Rapids, MI. The leadership team is on a mission to build the most robust tech stack in the industry in order to achieve their goals, while not overlooking the importance of balancing the human element. They struggled with carrier reuse, inefficient processes, and reliance on tribal knowledge. Parade was the perfect solution for capacity management, giving Vine Line Logistics the room they needed to grow and scale.

Ah, the hustle and bustle of the holiday season! It’s something we might feel nostalgic for in our personal lives, but in the freight industry, the holidays are often the busiest time of the year and it’s more often stressful than cozy. While it presents the opportunity to move the needle on the bottom line, actually getting the extra freight moved can present problems. This is where capacity management can help.

Today, many brokerages have made carrier relationships a priority. Technology is often seen at odds with building stronger carrier relationships since it can replace some of the interactions between brokers and carriers, but done right, technology can actually enhance carrier relationships. Parade does that in several ways, including helping brokers give their carriers a more personalized experience.

Sure, we say we can help brokerages book 30% more freight while improving carrier re-use, saving time, saving money, and improving margins, but does Parade deliver in real life for real-life customers? We're sharing some real-life examples of how freight brokers and 3PLs used our capacity management to drive results.

Carrier reuse can offer serious benefits to freight brokers like reduced onboarding costs, improved level of service to shippers, lower cost per load, and more. That’s why so many brokers are focusing on improving carrier reuse, and Parade can help. Parade customer Concept Logistics saw 60% of their loads being taken by carriers taking 4+ loads per month, and ARL saw a 25% increase in carriers that took 4+ loads with Parade. In this article, we will discuss how Parade is helping brokers increase carrier reuse.

Each year, the team at FreightWaves collects nominations for the best of the best in the freight tech space, with the top 100 making up the FreightTech 100 list. This year, Parade is on it again.

Find out how ARL Logistics used Tai TMS and Parade to increase carrier reuse and drive digital freight booking and quoting.

On September 8, 2022, Elise Le, Parade’s VP of Customer Experience was joined by Blake Wallace, Account Executive at Greenbush Logistics, and Travis Williams, Director of Logistics at Greenbush, for a webinar hosted by FreightWaves.

How ARL Logistics used Parade & Tai TMS to increase digital bookings.

Taking place at the Music City Center in Nashville, TN, this year’s edition of the McLeod Software User Conference is coming up quickly, and Parade will be there! The event will take place Sunday, September 25 through Tuesday, September 27, with additional McLeod University training sessions being conducted on Wednesday, September 28.

The team at ARL Logistics has seen the writing on the wall. Digitization and automation are becoming more and more typical in freight brokerages, and they knew that to keep up with the competition, they’d have to get on board.

With the freight brokerage market set to continue on the growth trajectory seen over the past several years, it’s more important than ever for brokerages to stay ahead of the curve to maintain their competitive edge. Parade can help freight brokers maintain and expand their advantage, even in the volatile freight market that came along with the pandemic.

Forward-Thinking Freight Brokers are Turning to Capacity Management. More freight brokers are turning to capacity management to help bring their brokerages into the future. Why is that? When the nuts and bolts of the freight industry are essentially the same, why do brokers need capacity management suddenly? Here are some of the reasons Parade customers rely on our capacity management solution.

There has been a lot of buzz around capacity management in the past few years. The capacity crunch the transportation industry experienced in the early days opened a lot of eyes and left many brokerages wondering how they could handle that sort of crisis better the next time around. Capacity management was the answer for many brokerages, but why? What benefits are brokerages getting when they add capacity management? Here are some of the key ways capacity management can enhance brokerages.

Digital booking, or instant booking, is becoming more and more commonplace as the transportation and logistics industry becomes more digitalized. What do brokers really get out of it, though? Here, we’ll go over the benefits of digital booking for freight brokers.

Gillson Solution was searching for digital technology providers to improve user experience for both internal and external stakeholders. Find out what went into the selection process of their current TMS provider, Turvo, and Parade's capacity management.

The transportation industry is one that’s known for being notoriously tech-resistant, but the past several years have seen that change. There’s a veritable tech boom happening in the industry now, and nearly every brokerage uses tech heavily in their daily operations now. However, there’s one tool that many companies are still missing out on: capacity management. Experienced brokers have managed to get along okay without a capacity management program, but as the industry evolves, this piece of technology is becoming a must-have to keep up with the competition. Here are some of the benefits of capacity management that make it a tool every brokerage should be considering.

What are freight brokerages really getting out of capacity management and digital booking? Why are more brokerages considering adding these types of tools? There are several benefits that come along with capacity management, and Parade’s capacity management tool gives customers access to digital booking and quoting tools, as well.

Is Now a Good Time to Invest in Freight Tech? The last few years have been intense, to say the least. The Covid-19 pandemic, political uncertainty, supply chain shortages, fluctuating economies, and more have been prime meme material, but also a source of real anxiety for many people and companies.

On Thursday, August 11 at 1pm EST, Gillson Solutions’ CRO, Steven Atherton is sitting down with Elise Le, VP of Customer Experience at Parade, and Henry Teague, Senior Sales Engineer at Turvo will sit down together for a fireside chat to discuss Gillson’s recent tech shopping experience. You’ve invited to join in on the action, and you can even reach out to the speakers with your very own questions.

On Thursday, July 21st, Parade’s VP of Customer Experience Elise Le got together for a webinar with Greg Finnerty, the VP of Operations at Buffalo, NY-based freight brokerage Concept Logistics, and Sean McGillicuddy, VP of Sales and Marketing at Tai TMS, to talk about how brokerages can use technology to build better carrier relationships.

The team at Gillson Solutions, a CA-based freight brokerage, was packed with talent and experience, but leadership knew they needed technology that was designed to help them thrive to achieve their growth goals. Like many Parade customers, their brokerage was founded to help handle overflow freight from Gillson’s asset side, and the brokerage took the tools asset reps were using with them.

Checklist Gillson used to select Parade and Turvo as their tech freight providers.

San Francisco, CA. and St. Louis, MO — July 26, 2022 — Parade, the leader in capacity management software for freight brokers, announces that Sunset Transportation, a women-owned and full-service freight broker, has chosen the Parade platform to ensure its carriers are shown the best loads, allowing the brokerage to source and secure capacity more strategically.

Does Parade truly walk the walk, driving measurable results for our customers that are making a real difference in their brokerages? You bet we do. Here are just some of the results Parade customers have seen after implementing Parade’s capacity management solution.

Parade’s Lindsay Watt will be taking part in the discussion surrounding balancing human and tech and transportation. On July 27th from 12 pm to 1 pm ET, Parade’s Lindsay Watt will join technology partner 3G and other industry leaders in a live discussion for TIA’s Lunch and Learn series, and you’re invited!

Find out how Concept Logistics was able to drastically transform it's brokerage with the use of Tai TMS and Parade's capacity management.

The freight industry is becoming more and more digitalized each year. New tools are entering the marketplace and the adoption of new tech is becoming more common. As brokerages look to scale in this fast-paced, competitive industry, these technologies can hold the key to success. Digital quoting and booking are one of the many tools that are helping modern freight brokerages grow and compete, and they can be a gamechanger. Here are just a few of the reasons you should consider adding digital quoting and booking to your brokerage toolbox if you haven’t already.

Capacity Management Helps Brokers Make the Most of What They’ve Got. As the freight industry becomes more tech-savvy, more brokerages are turning to capacity management tools to help them keep better track of their carriers, automate processes, and scale their businesses. Essentially, it does this by helping them make the most of what they’ve got. It helps them build better carrier relationships, improve financials, better utilize their staff, and better utilize the capacity that’s already in their network.

Automation. The word has struck fear into the hearts of working people across the world for decades. The immediate leap that most people’s logical minds make is that automation means that workers will be replaced because machines can now do their jobs. At a lot of freight brokerages looking at Parade’s capacity management solution to help streamline their processes by automating some workflows, we’ve seen that same fear. Reps worry that the purpose of Parade is to replace them, making them resistant to using the system. Let us explain why Parade isn’t designed to replace anyone, and in fact, it can actually help reps increase their earning power.

Parade Helps Brokerages Scale The Parade capacity management solution offers several benefits for brokerages, including: • Improved capacity visibility • Carrier relationship-building tools • Digital quoting and booking capabilities • Higher gross margins • Streamlined workflows across the company, from the floor to the C-Suite When you combine Parade’s benefits, they offer freight brokerages the opportunity to scale their businesses, unveiling opportunities for growth without making major changes in the company’s structure. In short, brokerages can grow their business without adding a commensurate amount of team members. Here are some of the ways it does that.

Concept Logistics is Turning to Tech to Build Better Carrier Relationships With the capacity fluctuations we’ve seen over the past several years, more and more freight brokerages are finding ways to build better relationships with their carrier base in an effort to obtain the capacity they need at prices they can actually afford, regardless of market conditions. At Buffalo, NY-based freight brokerage Concept Logistics, adopting new technology like Parade capacity management solution and Tai TMS is just one way strategy the company employs to elevate its focus on carrier relationships.

Concept Logistics is Leveraging More than 270 Years of Combined Experience to Provide the Full 4PL Experience Concept Puts Experience to Work for Their Customers Concept Logistics isn’t just a fly-by-night brokerage. They’ve been around since 1988, and their team has nearly three centuries’ worth of combined experience. In just their executive team of three, there are over 60 years of experience in the freight brokerage industry.

Today, we’re shining our spotlight on our partner, McLeod Software. McLeod is one of the biggest names out there when it comes to logistics software, with some of the most well-known companies in the industry turning to the company for their technology needs. McLeod offers digital solutions for truckload carriers, LTL carriers, private fleets, and the 3PL/brokerage/logistics provider market.

It’s no secret that no two freight brokerages operate in precisely the same way. Based on that, doesn’t it make sense that their software shouldn’t be exactly the same either? After Pandemic-induced supply chain challenges that required companies to pivot quickly (in many brokerage’s case, to find a way to take on more freight volume to capitalize on the booming freight market), it’s easy to make a case for more configurable solutions in freight tech.

Parade Helps You Use Your Capacity Network Efficiently Parade is a tech solution that helps freight brokerages streamline their operations and maximize margins, and one of the ways we do that is by making sure carriers see Parade loads wherever they’re looking for them. Alongside the network of capacity Parade brings to our customers through our syndication partners and carrier partners, Parade helps brokers build their network and use it more efficiently.

The Freight Business is Ripe for Growth. Parade Can Help Your Brokerage Scale and Grow. The global supply chain is expected to be a $13705.01 billion industry by 2028, and every freight brokerage out there wants their piece of that pie. New technologies like Parade’s capacity management solution are helping brokers get theirs and stay competitive in the booming logistics market, despite talent and capacity shortages.

Parade’s Customer Experience Team is Dedicated to Our Customers’ Success. At Parade, we firmly believe that when our customers are successful, we’re successful. That’s why we have a whole team dedicated to helping our customers find success with our capacity management solution. As many of our customers have attested, Parade’s Customer Experience Team, led by our VP of Customer Experience Elise Le, is second to none.

When Parade’s very own Elise Le, VP of Customer Experience, sat down with Michelle Rogers, Director of Administration for SCS at Dupré Logistics, for a FreightWaves webinar, they focused a lot on getting end-users on board with the system. Here are some of the tips they shared for improving adoption and engagement with Parade’s capacity management solution.

Proactively improve your relations with carriers with the help of capacity management. Lack of trucking capacity due to market fluctuations has been an ongoing issue facing freight brokerages for years now, and the pandemic only exacerbated the issue. High freight rates and equipment shortages have led to brokers looking for new ways to secure the right capacity. Many have turned to prioritizing carrier relationships, but if that were easy everyone would already be doing it. Thankfully, capacity management solutions like Parade can help.

Here at Parade, we work with some of the largest, most successful freight brokerages in the US to bring them the power of capacity management. We’re not just intended to help large brokerages, though. Parade is a great solution for mid-size freight brokers, as well. Here are just some of the ways Parade supports mid-sized freight brokers, helping them find success and grow their businesses.

Parade is Joining Partner 3GTMS in Freight Tech Transformation Webinar.

In his previous role Jesse was working in sales development and had the chance collaborate directly with Lindsay Watt, who is now Parade’s Head of Product. He left his employment and about a year later, Lindsay reached out to him to talk to him about a Sales Engineer position at Parade. From there, he took a role within Parade as a full-cycle Account Executive. He’s been in sales at Parade for almost a year and a half now and he’s loving it.

Here’s How Parade’s Smart Rules to Make the Platform Work for Your Brokerage Did you know that the Parade platform configures to meet your brokerage’s needs? Parade’s Smart Rules feature allows customers to set custom lanes and enable customized automation to carry out tasks specific to certain lanes, load types, and carriers. When the system shows loads to carriers who actually want them, it gets those carriers engaged.

Coming off tremendous growth in 2021, the leadership team at Covenant Logistics knew it was time to re-invest in new technology that would bring Covenant Logistics into the future. They began looking for solutions that would help them do just that, choosing Parade to be a key player in their tech stack going forward.

Brokerage upgrades from analog, saving hours and booking quickly with Parade's capacity management.

Read on to learn how brokerages can use capacity management to grow and scale their business. Here at Parade, we wanted to drill into what capacity management is and why brokerages and asset-based carriers need it, so we decided to write a series that covers the ins and outs of capacity management. In this part of our, “Is Capacity Management for Your Business?” series, we’ll be discussing some of the major ways that capacity management can help brokerages grow and thrive.

Parade, the leader in software for freight brokers that drives digital transformation with its truckload capacity management platform, announces its partnership with 3G TMS.

Dupré Needed a Capacity Management Solution to Help them Scale Their Growing Business. When the team at Dupré Logistics, an asset carrier and freight brokerage based out of Lafayette, LA, was searching for a capacity management solution, they didn’t simply pull typical top-level stakeholders in. Their end users and managers also weighed in.

Fast-paced, modern brokerages need modern tools to help them achieve their goals.

In this series, you’ll learn the ins and outs of capacity management, why freight brokers need capacity management, and the benefits brokerages can gain from implementing capacity management solutions. Here, we’re discussing if capacity management is right for your freight business.

Benefits of Implementing Both Parade and Your New TMS Simultaneously.

Should you purchase your software or build your own?

Capacity management has become a real buzzword in the freight industry, but what is it exactly? In part two of our run-down on capacity management, we’ll be covering what capacity management is and what it does. This series is meant to provide comprehensive education on capacity management so that professionals who work in the supply chain, transportation, and logistics industries can get a feel for what capacity management is all about and when it might be a good time to deploy a capacity management tool.

Here are some questions you can ask potential capacity management vendors to make sure they can help you design a comprehensive strategy that fits your organization’s needs.

Join Us in Rogers, AR at The Future of the Supply Chain Live Event We’re happy to announce that the Parade team will be making the trip to Rogers, AR for FreightWaves’ The Future of the Supply Chain. This exclusive event is set for May 9-10 of 2022. This event offers attendees the opportunity to learn from and collaborate with some of the most innovative supply chain professionals in the industry today.

Like most people who wind up working in the supply chain, Parade Customer Experience Manager Isra Shatat didn’t envision a career in transportation and logistics when she was young. She stumbled into a job at leading digital brokerage Coyote Logistics and realized the industry had a lot to offer.

When it comes to transportation, it’s a seller’s market. Despite that demand seems to be returning to pre-pandemic normal and shipping rates are down from 2020 and 2021 highs, capacity is still tight and spot market rates are still high. Tight capacity and high spot market rates mean that carrier engagement is as relevant as it ever was during the rollercoaster pandemic years, but it’s sometimes easier said than done. Parade’s ability to engage carriers is one of the reasons many of our customers turn to us. How does Parade engage carriers with so much success? Here’s our strategy.

The right capacity management software should not only pay for itself over time; it should also improve efficiency and help boost level of service. Parade gives brokers several opportunities to generate returns and improve operations, save time, help reps build carrier relationships, and double back to ensure that money isn’t being left on the table.

Parade empowers top freight brokerages to cultivate best-in-class carrier relationships. Parade leverages artificial intelligence to give you business-critical insights and smart carrier engagement.

We think our team is pretty great, and once you meet them, we’re confident you will too. Stephen Richards is an Integrations Engineer who has been with the company for almost two years, and his talent and experience help us give our customers an even better experience.

At the end of 2021, Parade released a new feature that allows brokerages to see all the carriers that have sent them quotes in the past and all the carriers that have sent truck availability through DAT in the source search function. Since many brokerages don’t do anything with unused quotes or truck availability, they may not see what they have to gain in the long run. Let’s break down the benefits of Parade’s ‘Never Miss a Carrier’ feature.

We’re here to tell you that, even if you’re updating your TMS in the near future, it’s the perfect time to implement Parade. Here’s why.

The supply chain challenges wrought by the pandemic have led many freight brokerages to adopt new technologies in an effort to roll with the punches. The busy shipping market is a double-edged sword. It provides brokerages with plenty of business, but it also leaves them stretched thin in both capacity networks and staffing. Implementing both Parade and Tai can help them take advantage of the busy marketplace and scale their operations with the staff they have on hand.

Can you use the capacity you already have to grow your business and build a better and more efficient brokerage? Let us show you how Parade’s capacity management platform can help you expand your business and generate the market edge you’ve been looking for, even in a constantly changing economic environment.

Peak season isn’t quite as daunting a prospect at FreightSaver this year, despite that we’re entering our second holiday season of the pandemic and brokerages are busier than ever. The tools they’ve gained by implementing Parade’s capacity management solution are giving them a leg up. FreightSaver and Parade’s own Lindsay Watt, Head of Product, met with Freightwaves to talk about how Parade’s capacity management tools are making this year’s peak season a little smoother at FreightSaver.