Welcome to our think tank.

Filter through our resources and learn more about who we are and how we think. Here, you’ll find a wide array of videos, case studies, infographics, blog posts and more.

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2023 Truckload Market Outlook

2023 is looking to be more challenging than the past couple of years for the freight industry. After a 2021 and 2022 filled with challenges and opportunities alike, 2023 will be a year for taking stock. With the economic outlook uncertain, lingering supply chain issues still creating bottlenecks, capacity supply and demand has shifted to favor shippers with lower freight rates than we’ve seen in a long while. 2023 is almost certain to be a different experience for shippers, 3PLs, and carriers alike.

What is Parade? Watch a demo of the newest features

Can you use the capacity you already have to grow your business and build a better and more efficient brokerage? Let us show you how Parade’s capacity management platform can help you expand your business and generate the market edge you’ve been looking for, even in a constantly changing economic environment.

Webinar: Parade + Hubtek + Steamboat

Watch "Jumpstarting Brokerage Staffing Services paired with Parade's Capacity Management" below. See how Parade + Hubtek shifted Steamboat's profitability into high gear, tripling ROI without tripling the labor pool. Watch now!

Webinar: Recession proof your brokerage by improving carrier relationships and implementing digital tools

Parade teamed up with ARL Logistics and Tai TMS to discuss how technology can help you weather changing market conditions and in the process improve carrier relationships to grow your brokerage and improve efficiencies. Watch the video below.

5 Benefits Parade’s New Cascade Feature Offers Brokers

What is Cascade and How Does It Benefit Freight Brokers? Cascade is a new Parade feature that allows brokers to set up customized automation to prioritize carrier outreach on specific loads based on the shipper, lane, and equipment type. By setting customized tiers, brokers can offer exclusivity to preferred carriers, giving them access to the loads they like to haul before the general carrier pool. It offers several tangible benefits to brokers, including the following.

6 Compelling Benefits Parade’s New Advantage Product Offers Brokers

Pricing freight accurately is no easy feat. Due to the strength of their carrier relationships and expertise on a lane, brokers often are able to cover loads at rates significantly below the market rate. However, today’s pricing tools don’t always account for those factors, potentially leaving brokers unsure of where they have an advantage or how to bid competitively when they do.

Cascade: Automated Freight Routing on Each Lane

Parade, the industry’s leading capacity management provider, is excited to share with you our latest freight tendering tool - Cascade. Cascade enables you to create and execute automated routing guides on every lane, allowing you to seamlessly extend load offers with custom rates and exclusivity periods for booking.

Win More Bids and Improve Margins with Capacity-Based Pricing

Advantage Helps Brokerage Sales Teams Generate Winning Quotes They Can Trust A broker’s Advantage is the strength of their carrier relationships. Imagine if your sales team understood your capacity network so well that they could say exactly how your brokerage’s costs compared with market rates. Advantage, Parade’s new relationship-based pricing tool, arms brokerage sales teams with exactly this knowledge so they can bid competitively and win more profitable freight.

Parade partners with DAT to launch a capacity-based pricing tool to help brokers win business and improve their margins

Powered by data from DAT, Parade’s Advantage pricing tool helps brokers win profitable bids that reflect their unique position in the market and the strength of their carrier relationships.