2023 is looking to be more challenging than the past couple of years for the freight industry. After a 2021 and 2022 filled with challenges and opportunities alike, 2023 will be a year for taking stock. With the economic outlook uncertain, lingering supply chain issues still creating bottlenecks, capacity supply and demand has shifted to favor shippers with lower freight rates than we’ve seen in a long while. 2023 is almost certain to be a different experience for shippers, 3PLs, and carriers alike.
Can you use the capacity you already have to grow your business and build a better and more efficient brokerage? Let us show you how Parade’s capacity management platform can help you expand your business and generate the market edge you’ve been looking for, even in a constantly changing economic environment.
Watch "Jumpstarting Brokerage Staffing Services paired with Parade's Capacity Management" below. See how Parade + Hubtek shifted Steamboat's profitability into high gear, tripling ROI without tripling the labor pool. Watch now!
Parade teamed up with ARL Logistics and Tai TMS to discuss how technology can help you weather changing market conditions and in the process improve carrier relationships to grow your brokerage and improve efficiencies. Watch the video below.
What is Cascade and How Does It Benefit Freight Brokers?
Cascade is a new Parade feature that allows brokers to set up customized automation to prioritize carrier outreach on specific loads based on the shipper, lane, and equipment type. By setting customized tiers, brokers can offer exclusivity to preferred carriers, giving them access to the loads they like to haul before the general carrier pool.
It offers several tangible benefits to brokers, including the following.
Pricing freight accurately is no easy feat. Due to the strength of their carrier relationships and expertise on a lane, brokers often are able to cover loads at rates significantly below the market rate. However, today’s pricing tools don’t always account for those factors, potentially leaving brokers unsure of where they have an advantage or how to bid competitively when they do.
Parade, the industry’s leading capacity management provider, is excited to share with you our latest freight tendering tool - Cascade. Cascade enables you to create and execute automated routing guides on every lane, allowing you to seamlessly extend load offers with custom rates and exclusivity periods for booking.
Advantage Helps Brokerage Sales Teams Generate Winning Quotes They Can Trust
A broker’s Advantage is the strength of their carrier relationships. Imagine if your sales team understood your capacity network so well that they could say exactly how your brokerage’s costs compared with market rates. Advantage, Parade’s new relationship-based pricing tool, arms brokerage sales teams with exactly this knowledge so they can bid competitively and win more profitable freight.