CoDriver Negotiation: AI That Protects and Expands Your Margins
Blog
·
Sep 17, 2025
Today, we're launching CoDriver Negotiation—AI-powered negotiation that automatically engages carriers when quotes exceed your target rates. After processing over 7 million carrier conversations and helping brokers book $1B+ in digital freight annually, we're adding intelligent negotiation capabilities that protect existing margins and create opportunities to expand them on every load.
This isn't another workflow to manage. CoDriver Negotiation activates instantly when inflated quotes hit your inbox, applying proven negotiation strategies to bring rates back in line—all without your team lifting a finger.
The Challenge: Every Inflated Quote Costs You
Every freight brokerage knows the drill: carrier quotes come in above your Book Now rate, and someone needs to negotiate them down. But with quotes arriving around the clock and teams stretched thin, many inflated quotes slip through—especially after hours.
Our analysis across our network revealed just how common this challenge is:
53% of carrier quotes required negotiation
25-28% of quotes arrive outside business hours
Each manual negotiation takes up precious rep time
Many quotes go unnegotiated due to bandwidth constraints
That's systematic margin leakage that compounds as you scale.
How CoDriver Negotiation Works
CoDriver Negotiation deploys automatically the moment a carrier quote exceeds your Book Now rate. The system uses 5 proven negotiation strategies with over 15 phrase variations each, ensuring natural conversations while consistently driving rates down.
The process is simple:
Carrier emails a quote above your Book Now rate
CoDriver instantly deploys the appropriate negotiation strategy
Updated quotes replace originals in real-time
Your team sees only the best available rates
No setup beyond a single toggle. No workflow changes. Just automated margin protection from day one.
Early Results
During our initial rollout with select brokerages, CoDriver Negotiation delivered an average reduction of $114 in carrier rates after successful AI negotiations. This meaningful margin protection adds up fast across thousands of loads.
Why This Changes Everything
CoDriver Negotiation isn't just about automating a manual task—it's about transforming every quote into an opportunity to improve margins, regardless of when it arrives or who's available.
Immediate Benefits:
Every inflated quote becomes a margin expansion opportunity
Consistent negotiation on 100% of quotes, not just the ones you have time for
New reps gain instant negotiation capabilities
Experienced reps focus on high-value relationships
Available Now
CoDriver Negotiation launches today for email workflows. Simply navigate to CoDriver → Settings and toggle on "Allow CoDriver to Negotiate" to activate.
What's Next:
CoDriver Negotiation for phone workflows arrives later this month
Dynamic strategy optimization based on carrier patterns
Advanced margin protection rules and thresholds
On September 23, we'll automatically enable CoDriver Negotiation for all existing CoDriver customers.
Start Protecting and Expanding Your Margins Today
Every inflated quote is an opportunity to strengthen your bottom line. CoDriver Negotiation ensures you capture that value on every single load.
With automated negotiation, you're not just defending against margin erosion—you're actively creating opportunities to expand profitability across your entire book of business.
Ready to protect and expand your margins? Schedule a demo and see CoDriver Negotiation in action.
CoDriver Negotiation is part of Parade's comprehensive Capacity Management Platform, designed to make freight brokerage operations smarter, faster, and more profitable. Learn more at parade.ai.
