DAT, Parade integration automates broker-carrier communications

BEAVERTON, Ore., AND SAN FRANCISCO, July 09, 2025 – DAT Freight & Analytics and Parade announced that Parade’s CoDriver AI phone and email platform is certified to integrate with DAT One, North America’s largest freight marketplace. Integrating CoDriver technology with DAT One lets freight brokers automatically respond to and qualify carrier communications 24/7 without risking missed calls, unanswered emails, or workflow disruptions.

CoDriver works within the DAT ecosystem to learn each broker’s unique carrier preferences, compliance standards, and business rules. It allows brokers to:

• Respond to carrier calls and emails in seconds with personalized communication that maintains their professional voice.

• Automatically qualify and vet carriers using the broker’s established safety criteria and preferences.

• Handle four times more inbound calls or messages while booking twice as many loads per representative.

According to Parade, brokers using CoDriver report a 40% reduction in phone call volumes and a 90% improvement in carrier response times. The system is particularly helpful for handling urgent freight, where response speed directly affects load coverage and margins.

“This certification represents a new level of collaboration between DAT and Parade,” said Kary Jablonski, DAT Vice President and General Manager, Broker Growth & Trucker Tools. “Automating communication can help brokers cover more loads while maintaining the trust and safety standards that define their business.”

Building on a longstanding partnership between DAT and Parade, the integration is available now to all DAT One customers through Parade’s platform. Brokers can simply activate CoDriver’s automated phone and email capabilities within their existing DAT workflow.

“Our expanded certification with DAT comes at a time when brokers are looking to grow their business responsibly with AI,” said Anthony Sutardja, CEO and Co-Founder of Parade. “Because CoDriver works with brokers’ existing carrier networks and qualification processes, growth never comes at the expense of established relationships.”

To learn more about how DAT and Parade's CoDriver can make sourcing new carriers and covering freight more efficient and secure, visit us here.

About DAT Freight & Analytics

DAT Freight & Analytics operates DAT One, North America’s largest truckload freight marketplace; DAT iQ, the industry’s leading freight data analytics service; Trucker Tools, the leader in load visibility; and Outgo, the financial services platform for truckers. Shippers, transportation brokers, carriers, news organizations, and industry analysts rely on DAT for market trends and data insights, informed by nearly 700,000 daily load posts and a database exceeding $1 trillion in freight market transactions.

Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000. Headquartered in Beaverton, Oregon, DAT continues to set the standard for innovation in the trucking and logistics industry. Visit dat.com for more information.

About Parade

Parade is the leader in capacity management solutions for freight brokerages. The company's AI-powered platform combines carrier engagement capabilities with comprehensive capacity intelligence and an extensive partner integration network. Trusted by leading 3PLs and digital freight brokers, Parade's platform has processed over $40B in truckload transactions to date. Visit Parade.ai.