What is Digital Booking and How Does it Help Brokers?
Digital booking allows brokers to post a load on a load board and instead of initiating contact and proceeding with booking the freight more traditionally, the carrier can simply click a button to accept the load. It offers benefits for carriers, as well, but read on to learn about the benefits of digital booking for freight brokers.
It’s Faster than Traditional Booking
The most obvious benefit to digital booking for freight brokers is that it’s faster than traditional booking. It cuts down on the time spent negotiating rates, engaging with carriers over semantics, and relaying load details.
When loads get booked faster through automated processes like Book Now, brokers have more time to book even more loads. They can also invest that time in building carrier relationships, refining processes, or building out their book of business. Ultimately, that time saved can help brokers grow their businesses, increase revenues, and improve their level of service.
It Can Help Brokers Book Freight Ahead of Time
Life in a freight brokerage can be hectic. Just staying on top of the loads that need to be booked can be difficult enough; finding capacity for loads before it’s absolutely necessary goes way beyond what many broker reps can even imagine.
By setting up loads with competitive Book Now rates, brokers can aim to get freight booked in advance. When freight is booked out ahead of time, there’s less urgency. Brokers can avoid paying spot market rates when they don’t need to be hauled immediately.
It also means brokers can be a little pickier about the carriers they use to haul their loads and may be able to negotiate better margins on some loads.
It Helps Capture Capacity After Hours
97% of trucking companies in the US have fewer than 20 trucks and 90% have fewer than 6 trucks. That’s very relevant to the topic of digital booking because many of these small trucking companies and owner/operators with a single truck don’t have a dispatch staff standing behind them to get them on loads. They’re both driving and handling the paperwork and phone calls involved in booking their truck.
The FMCSA allows for a 14-hour workday. For truck drivers who do their driving during the day, that long workday could mean that they’re on the road for the entirety of a brokerage’s operating hours. Book Now loads allow brokers to make loads easy to book outside of their normal operating hours, so those drivers who can’t or prefer not to deal with load booking during the day can still have access to their loads.