Ah, the hustle and bustle of the holiday season! It’s something we might feel nostalgic for in our personal lives, but in the freight industry, the holidays are often the busiest time of the year and it’s more often stressful than cozy. While it presents the opportunity to move the needle on the bottom line, actually getting the extra freight moved can present problems. This is where capacity management can help.
Today, many brokerages have made carrier relationships a priority. Technology is often seen at odds with building stronger carrier relationships since it can replace some of the interactions between brokers and carriers, but done right, technology can actually enhance carrier relationships. Parade does that in several ways, including helping brokers give their carriers a more personalized experience.
Sure, we say we can help brokerages book 30% more freight while improving carrier re-use, saving time, saving money, and improving margins, but does Parade deliver in real life for real-life customers? We're sharing some real-life examples of how freight brokers and 3PLs used our capacity management to drive results.