Parade Expands Tai Software Partnership With Groundbreaking Voice AI Capabilities

San Francisco, CA – April 3, 2025 – Parade, the leader in AI-powered capacity management for freight brokerages, today announced a significant expansion of its partnership with Tai Software to bring Voice AI capabilities to Tai TMS users. This enhancement builds upon the successful integration of Parade's Capacity CoDriver for email automation launched last year, now extending AI automation to inbound carrier phone calls.

The Voice AI expansion creates the industry's first fully integrated carrier communication solution for Tai TMS, enabling freight brokers to automatically capture, qualify, and process carrier offers across both phone and email channels. This comprehensive approach transforms every carrier interaction into structured data while dramatically reducing manual work.

"At Tai, we've always focused on making communication easier between brokers, carriers, and customers," said Walter Mitchell, CEO of Tai Software. "By expanding our partnership with Parade to include Voice AI capabilities, we're taking automation to the next level. This advancement allows our users to handle both email and phone communications through AI, creating a seamless experience that eliminates the waiting game that traditionally impacts volumes and margins. Our platform's embedded communication functionality now extends across all channels, giving brokers unprecedented efficiency."

The Voice AI capabilities leverage Parade's innovative CoDriver technology to automatically handle inbound carrier calls, qualifying carriers and capturing pricing in real-time. When combined with the existing email automation capabilities, Tai TMS customers gain a unified view of carrier interactions across all channels, creating a comprehensive digital picture of their capacity network.

"Voice communication remains a critical channel in freight brokerage, but it's traditionally been resistant to automation," said Anthony Sutardja, CEO and Co-Founder of Parade. "By expanding our Tai Software integration to include phone automation, we're delivering on our commitment to transform every carrier interaction into actionable intelligence. This isn't just about answering more calls—it's about building a unified data foundation that enables smarter decision-making across the entire brokerage operation."

ARL Network, a mutual customer of Parade and Tai Software, has experienced remarkable improvements from implementing the complete CoDriver solution:

"Before CoDriver, managing emails and phone calls consumed three to four hours per day per rep. Now, tasks are largely automated, turning hours of work into minutes," said Matt Newcomb, Director of Operations at ARL Network. "We're responding to carriers at a speed that actually lets us keep up with demand without the usual lag that could cost us opportunities. CoDriver responds as one of our own, talking directly to carriers with the kind of speed and accuracy that builds trust and rapport. With CoDriver handling so many of our routine tasks, we can keep our staffing consistent throughout the year, even when it gets busy, without hiring extra help or overworking our team."

Freight brokers using Tai TMS with Parade's expanded CoDriver technology now benefit from:

• Complete Communication Automation: Process inbound calls and emails from carriers, capturing pricing data and capacity information without manual intervention

• Enhanced Carrier Qualification: Automatically qualify carriers across all channels, ensuring brokers engage only with verified partners

• Unified Carrier Intelligence: Transform fragmented interactions into structured data that enhances both tactical and strategic decision-making

• Seamless TMS Integration: Access all capabilities directly within Tai TMS, maintaining a single workflow for carrier management

Early adopters of the Voice AI expansion have reported:

• 90% reduction in manual call and email processing

• 40% improvement in carrier response times

• 4x more capacity data captured per interaction

• Up to 2X improvement in load booking efficiency

The expanded Voice AI capabilities are available immediately to joint customers of Parade and Tai Software.

About Parade

Parade is the leader in capacity management solutions for freight brokerages. The company's platform combines AI-powered carrier engagement capabilities with comprehensive capacity intelligence and an extensive partner integration network. Parade's CoDriver AI technology automates carrier communications across email and phone channels, enabling brokerages to increase margins, improve carrier relationships, and scale operations efficiently. Trusted by leading 3PLs and digital freight brokers, Parade's platform has processed over $40B in truckload transactions to date.

About Tai Software

Tai Software is a fully integrated platform for freight management, offering companies efficiency and growth opportunities. Tai TMS streamlines operations through full-scale automation for Full Truck Load (FTL) and Less than Truckload (LTL) shipments, integrating with major carriers and technology partners for end-to-end automation. With over 500 tool integrations and 20 years of tech innovation, freight brokers rely on Tai TMS for domestic freight management solutions and business empowerment to focus on strategic growth by supporting their representatives.