Parade has Joined Forces with Mudflap

We have exciting news to share: Parade has been acquired by Mudflap!

Since 2015, Parade has been on a mission to help freight brokers find, engage, and book the right carriers faster. Hundreds of brokerages have trusted us to manage their capacity operations, and together we have facilitated over $40 billion in freight transactions through the Parade platform. That mission is not changing. It is accelerating.

Two Industry Innovators Coming Together

Finding reliable, high-quality capacity remains one of the toughest challenges in logistics. By joining forces with Mudflap, we are bringing together two of the most innovative platforms in the industry.

Mudflap has built one of the largest location-verified carrier networks in trucking: 515,000+ drivers across more than 100,000 carriers. Every day, carriers use Mudflap to save on fuel, navigate routes, and run their businesses. They are active, verified, and reachable.

Parade has built the AI-powered platform brokers rely on to source capacity, automate carrier outreach, and manage relationships at scale. Our products—CoDriver AI agents, Carrier Sourcing & Freight Matching, Smart Lanes, Load Syndication, and our third-party integrations—have become core infrastructure and capacity strategy for the brokerages we serve.

At a time when finding reliable capacity is increasingly becoming a challenge, Parade brokers will now have access to one of the largest networks of verified carriers in the industry, in addition to the carrier networks they already leverage through the Parade platform. More capacity. Better coverage. Stronger connections between brokers and carriers.

What This Means for Freight Brokers Leveraging Parade

The short answer: Parade stays Parade. And with Mudflap behind us, our customers can tap into an expanded pool of trusted capacity, unlock deeper visibility into their networks, and put AI to work so their people can focus on growing strategic relationships.

Your platform, your team, your account support, your integrations. Nothing changes with the tools and workflows you depend on today. The Parade team continues to build, ship, and support the products you know.

What does change is our ability to innovate on your behalf. With Mudflap's resources and carrier network behind us, we are better positioned than ever to accelerate our product roadmap, expand our carrier reach, and build smarter tools that help you grow your margins and scale your brokerage.

What is Next

We have been moving fast. We are going to move faster.

In the weeks and months ahead, we will continue to find new ways to innovate and empower brokers around the same mission we have always had: maximizing your networks, your time, and most importantly, your people.

As covered in FreightWaves.

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