Parade + McLeod Software Expand Partnership AI Capabilities

Press Release


Mar 5, 2024

Parade’s CoDriver brings Generative AI to McLeod Software's PowerBroker TMS Users

San Francisco, CA – Parade, a leader in capacity management for freight brokerage, delivers its latest innovation, Capacity CoDriver, as a new generative AI feature expanding upon Parade’s existing integration with McLeod Software's PowerBroker® TMS. This development represents a significant advancement in the freight brokerage industry, expanding the capabilities of Parade's and McLeod's collaborative technology. Building upon the digital freight matching infrastructure, this update aims to significantly boost the operational efficiency of both customer and carrier-facing teams within freight brokerages using large language models, setting a new productivity benchmark for operational excellence in freight management.

Capacity CoDriver transforms the traditional freight brokerage workflow by leveraging Generative AI to achieve what was once thought impossible: Broker Inbox Zero. This revolutionary solution automatically responds to carrier inquiries in less than a minute, enabling an unprecedented 4X increase in digital quote volume and doubling load booking efficiency. Capacity CoDriver unlocks a new bar for operational excellence, with the potential to fundamentally change how brokers interact with carriers, streamline negotiations, and expedite the load-booking process.

"Capacity CoDriver is a step-function change in freight brokerage efficiency," said Anthony Sutardja, CEO of Parade. "By integrating GenAI, we are setting a new standard for what is possible for our mutual customers.”

“Our partnership leverages the strengths of both platforms to offer mutual customers powerful tools that drive efficiency, accelerate load booking, and enhance profitability,” said Robert Brothers, VP of Product Development at McLeod Software.

Scott Steele, VP of Operations at HTS Logistics, a mutual customer who has experienced the benefits of Capacity CoDriver first-hand, shared, “With Capacity CoDriver, we've seen our workflow transform dramatically. It's like we've unlocked a new level of productivity, and it feels like 10X on the floor. The efficiency and price action that CoDriver brings to our operations is nothing short of transformative.”

The combination of Parade’s CoDriver and McLeod Software’s PowerBroker TMS is more than just a technological upgrade; it’s a new way of doing business. By harnessing the power of Generative AI through Capacity CoDriver, freight brokers can now enjoy increased efficiency, a significant uptick in quote volume, and a streamlined process for load booking, setting the stage for scalable growth and success in the competitive freight market.

Interested in learning more about how Parade can help your brokerage grow? Watch a demo here or reach out to our sales team here with any questions.

Book 30% more freight.

You can save 30% with Parade.



1160 Battery St. #100
San Francisco, CA 94111-

Reach Sales

(830) 423-5930

Carrier Questions?

© 2023 Parade

All rights reserved.