The Digital Freight Checklist: What a Modern Brokerage Needs in 2025

Most brokerages aren’t short on freight. They’re short on structure.

Inbound offers come in all day—calls, emails, trucklists—and most of them never make it into a system where they can be tracked, reused, or quoted quickly. That’s not a rep problem. It’s a process problem.

This checklist is designed for brokers who are asking more from their team this year without increasing headcount. If that’s you, here’s how to gut-check your operation and find out where you’re leaking coverage.

1. Can you track every inbound capacity offer?

If a carrier emails, calls, or sends a trucklist, that’s a capacity offer. If you don’t have a structured way to log it, tag it, and turn it into a quote—or save it for later—it’s gone.

What to look for:

• Are all inbound emails tracked in a central system?

• Are voicemails or phone quotes logged automatically?

• Can you see which quotes came from inbound vs. outbound?

  
  

2. Do you know which carriers you’ve reused this month?

You shouldn’t have to guess who your reliable carriers are. Reuse is how you scale coverage without scaling chaos. If your team can’t easily see who’s engaging repeatedly, you’re leaving margin on the table.

What to look for:

• Do you track repeat quoting behavior from carriers?

• Can reps search for carriers who’ve covered loads in the past 30 days?

• Are you surfacing reuse opportunities in real time?

  
  

3. Is phone and email activity visible across the team?

When reps work out of private inboxes or check voicemails manually, freight gets missed. A shared view of inbound activity keeps things moving, especially when teams are lean.

What to look for:

• Can multiple reps access and respond to shared inboxes?

• Do inbound phone calls go to a central queue?

• Is activity logged against carrier profiles automatically?
  
  
  

4. Can you measure quote volume per rep?

You can’t improve what you can’t see. If you’re trying to increase output without hiring, you need to know exactly how many quotes each rep is handling—and how much of it comes from inbound.

What to look for:

• Do you have a dashboard that shows daily or weekly quote volume?

• Can you filter by source (inbound vs. outbound)?

• Are you tying quotes to conversion rates by rep?
  
  
  

5. How fast are you turning inbound into action?

Speed matters. If a carrier calls in and it takes your team 15 minutes to respond, you’re losing freight to someone else. Your process should be built for response time, not just visibility.

What to look for:

• Are inbound emails and calls answered in under a minute?

• Is quoting automated or templated where possible?

• Can quotes be built off prior carrier behavior?
  
  
  

Want to see how Parade helps top brokerages check every box?

Parade helps brokers turn inbox chaos into structured, trackable, reusable capacity. CoDriver automatically responds to inbound emails and phone calls, logs every quote, and helps your reps do more with the freight they already have access to.

Book a demo to see how it works.

No pressure, just a look at what modern digital freight ops should really feel like.

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