New Parade + Hey Bubba Syndication Partnership

At Parade, we’re committed to helping freight brokers move faster, cover more loads, and build deeper relationships with the right carriers. That’s why we’re excited to announce our new syndication partnership with Hey Bubba, a new kind of digital freight platform that uses voice AI and automation to streamline how carriers find and book loads. 

Hey Bubba is purpose-built to serve the everyday needs of the owner-operator. With a focus on automation, transparency, and real-time personalization, Bubba provides independent carriers with a mobile- and voice-first experience that puts better freight—and better tools—within reach. 

Hey Bubba’s carriers are now available via Marketplace Syndication, allowing Parade brokers to push available freight directly into the Hey Bubba ecosystem and connect with high-quality carriers through automated, real-time workflows. This connection will enable Parade brokerage customers to effortlessly distribute loads to Bubba’s network of digitally engaged carriers. 

Bringing More Capacity Within Reach 

This upcoming integration helps brokers do more with less by expanding their digital carrier reach, without adding friction to their workflow. 

With this partnership, Parade brokers can: 

● Syndicate loads in real time: Instantly publish available freight to Bubba’s active carrier base using Parade’s APIs. 

● Tap into AI-powered matching: Bubba’s platform recommends loads that align with carrier behavior, preferences, and real-time availability. 

● Deliver a seamless booking experience: Bubba carriers can review, book, and manage Parade loads all within one streamlined mobile app. 

● Keep brokers focused: With everything working behind the scenes, brokers continue using Parade as usual—no new logins or manual steps. 

Designed for Today’s Carriers—And Tomorrow’s Growth

Hey Bubba is building the next generation of carrier technology for the long haul. By focusing on what independent drivers and small fleets need most—smarter tools, faster booking, and frictionless payment—Bubba is helping carriers stay on the road and stay profitable. 

With Bubba integrated into Parade’s syndication network, brokers can: 

● Engage with vetted capacity from a rising platform built for owner-operators 

● Get more loads in front of the right carriers—automatically 

● Expand digital visibility without expanding overhead 

Another Step Toward a Digitally-Connected Freight Future 

Parade is on a mission to connect brokers and carriers through smarter technology—and our upcoming partnership with Hey Bubba is the next step toward that future. 

By making it easier to reach carriers where they do business, we’re giving Parade brokers even more ways to compete, win, and grow in a changing freight landscape. 

Get started today. Hey Bubba is currently available in the Marketplace Syndication section of Parade and can be enabled easily with a couple of clicks. Reach out to us to see how Parade is reshaping capacity management through better connectivity and carrier engagement.