Parade, the industry’s leading capacity management provider, is excited to share with you our latest freight tendering tool - Cascade. Cascade enables you to create and execute automated routing guides on every lane, allowing you to seamlessly extend load offers with custom rates and exclusivity periods for booking.
Cascade is Parade’s unique take on waterfall tendering.
By enabling you to rank carriers or carrier groups on different lanes using a tier system, your top-tier carrier(s) are the first to be notified of load offers. If they don’t accept a load, the next carrier or carrier group (tier) in the Cascade gets the load offer.
Each tier in a Cascade is uniquely designed to enable you to put multiple carriers in the same tier, reward different tiers of carriers with custom rates, and award top carriers with selective, timed access to your freight.
What makes this product even better? Seconds after your load comes into Parade, Cascade’s routing guide is executed automatically and instantaneously without any additional work from your team.
To start using Cascade, you’ll first need to add a lane. To do that, enter the origin, destination, and equipment type. From there, add your first Cascade. Add the load attributes so the system knows which loads to send through the Cascade and then add carrier tiers. You can customize pricing and exclusivity periods for each tier. Then, you simply activate the Cascade, sit back, and watch Parade work its magic!
Learn more about Cascade in the all new Capacity Management plus plan. Or, request a demo.
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This tool includes several new reporting functions so customers can assess how their Cascade strategy is working out for them. Cascade reporting includes carrier volume on a Cascade, time to get loads covered once they enter Cascade, how often Cacades aren’t working to get loads covered, the team members who are creating Cascades, and how Cascades are influencing your bottom line.
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Are you interested in learning more about Cascade? Reach out to our team.